Ecommerce Unboxed

Harnessing the Power of Facebook with Anthony McGuire

June 04, 2019 Florent Hacq Season 1 Episode 3
Ecommerce Unboxed
Harnessing the Power of Facebook with Anthony McGuire
Show Notes Chapter Markers

About the episode:

For this episode I sit down with Anthony McGuire, founder of technology venture studio Frontier X and former Global Partnerships Manager @ Facebook. 
 
Anthony has worked for Facebook for several years in New York and London, helping companies like Procter & Gamble, Heineken and Ford use the platform in the best way. His knowledge and passion makes Anthony an incredible guest. 
 
Anthony shares his advice and some super practical tips on how consumer brands can harness the power of Facebook's platforms (Facebook, Instagram) to learn about their customers as well as promote their products in a cost effective way.

Connect with Anthony:

Instagram: www.instagram.com/anthonymcgnz
Linkedin: www.linkedin.com/in/anthonymcguire
Twitter: https://twitter.com/anthonyMcG2

Check out his new book: www.amazon.co.uk/dp/1793086753

Acknowledgements

Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq

Intro
Why is Facebook a key marketing channel?
Using Facebook as a learning tool & free insights
Breaking down the marketing funnel
Setting KPIs to measure your performances
Challenges of scaling up your ad budget
Advertising is about emotions, not data
Specificities of Instagram
What to focus on to build your community
The secret formula to engaging content
What is the value of influencers?
Blockchain in e-commerce
Outro