Ecommerce Unboxed

Leveraging the Power of Video Content with Viren Samani

June 25, 2019 Florent Hacq Season 1 Episode 6
Ecommerce Unboxed
Leveraging the Power of Video Content with Viren Samani
Show Notes Chapter Markers

About this episode: 

Internet video traffic is predicted to account for 80% of all consumer Internet traffic in 2019, a number which shows that video has become the default way of ‘consuming’ content online. Video has revolutionise the way people discover, engage and trust brands online and any company which sells online should put it at the forefront of its marketing strategy. 

In this episode I sit down with my great friend Viren Samani who is also the founder of One Globe Studio, a boutique video agency which helps brands leverage the power of visual content on Facebook and YouTube. Viren shared his insight on how brands can use video to create valuable and meaningful content that will connect with their customers (rather than the annoying ads that we all skip) as well as a brilliant framework to plan, organise and create video content.

Were mentioned in the episode:

Mr Porter:
Guinness "Sapeurs" ad:
Episode #3 about Facebook:
Episode #1 about Snag Tights:

Connect with Viren:



Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq

Viren's background
The importance of having a video content strategy
Some key numbers about video
Getting started on a budget
The trifecta: traffic, conversion & awareness
User generated content, a good idea?
Hiring an agency vs doing it yourself
A framework to plan and create your content
Why spending on video might get a great ROI