The biggest mistake that you can make as an entrepreneur is to no not properly test your business idea or validate that there is a need for it before launching. In the words of successful entrepreneur and marketer Pat Flynn, "a lack of proper validation kills more businesses than anything else". So before investing time, energy, and capital in your next big idea you need a structure to test it.
In this episode, I share a simple framework that you can apply to your next business idea to make sure you are working on something people actually want.